Analytics interpretation platform

Your GA4 data, finally making sense.

GEN1 Insights connects to Google Analytics 4 and turns raw reporting into clear information, honest trends and the actions worth taking this week.

Opportunity

Example insight

Organic search is bringing more visitors, but they're converting less.

Traffic is growing, but the highest-volume pages aren't moving visitors toward an enquiry. Strengthen the calls to action on these pages.

Needs attention

Example insight

Mobile visitors are dropping off before reaching your key pages.

Mobile engagement is significantly lower than desktop. Review the first-screen experience and navigation on mobile.

Working well

Example insight

Your coaching pages attract fewer visitors, but they're highly engaged.

Visitors who reach these pages spend significantly longer on site. Consider directing more homepage traffic towards them.

What you get

Built for businesses, not analysts.

Every metric is paired with what it means for your business — no more staring at charts and guessing.

Opportunities, risks and wins ranked by impact, each with a specific action to take next.

Period-over-period comparison across acquisition, engagement, conversions and pages.

Secure Google OAuth, property selection and read-only reporting straight from the GA4 Data API.

Start on a realistic demo workspace, then link your GA4 property whenever you're ready.