Terms of Service

1. Agreement

These terms govern your use of GEN1 Insights (the "Service"), operated by GEN1 Digital. By creating an account or using the Service you agree to these terms. If you are using the Service on behalf of a business, you confirm you are authorised to accept these terms for that business.

2. The Service

GEN1 Insights reads aggregated reporting data from a Google Analytics 4 property you connect and presents metrics, trends and written recommendations. The Service is an interpretation tool: it supports your decision-making but does not replace professional advice.

3. Accounts and eligibility

• You must provide accurate account information and keep your credentials secure.
• You are responsible for all activity that occurs under your account.
• The Service is not intended for individuals under 16 years of age.
• Notify us promptly if you believe your account has been accessed without authorisation.

4. Acceptable use

You agree not to:

• Connect a Google Analytics property you are not authorised to access.
• Use the Service to break any law, or to infringe anyone's privacy or intellectual property rights.
• Attempt to reverse engineer, scrape, overload, probe or circumvent the security or rate limits of the Service.
• Resell, sublicense or white-label the Service without our written permission.
• Upload malicious code or attempt to gain access to another customer's workspace or data.

5. Your responsibility for data

You are responsible for the lawfulness of the data in the Google Analytics property you connect, including having any privacy notices and consents your own website visitors require. You confirm you have the right to grant us read access to that data.

6. Third-party services

The Service depends on third parties, principally Google Analytics and the Google Analytics Data API, plus cloud hosting, database and AI model providers. Your use of Google Analytics is governed by Google's own terms and policies. We do not control those services and are not responsible for their availability, changes to their APIs, or the accuracy of the data they return. If a third party changes or withdraws access, some features may stop working.

7. Service limitations and availability

• The Service is provided on an "as is" and "as available" basis. We do not guarantee uninterrupted or error-free operation.
• Metrics reflect what Google Analytics reports. Sampling, data thresholds, processing delays, consent-mode modelling and your own tracking configuration all affect accuracy.
• Insights and recommendations are automatically generated and may be incomplete or wrong. You should verify anything material before acting on it.
• We may change, suspend or discontinue features, and may apply reasonable usage limits.

8. Intellectual property

The Service, including its software, design, branding and generated interface content, is owned by GEN1 Digital and protected by intellectual property law. We grant you a limited, non-exclusive, non-transferable right to use the Service while your account is active.

Your data remains yours. You grant us only the licence needed to retrieve, process, store and display that data in order to operate the Service for you.

9. Fees

Where a paid plan applies, the fees, billing period and renewal terms will be presented to you before you subscribe. Unless stated otherwise, fees are non-refundable for periods already used.

10. Suspension and termination

You may stop using the Service and delete your account at any time. We may suspend or terminate access if you breach these terms, if required by law, or if your use puts the Service or other customers at risk. On termination your right to use the Service ends and we will delete or anonymise your stored data in line with our Privacy Policy.

11. Disclaimer of warranties

To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Service will meet your requirements or that any insight will produce a particular business outcome.

12. Limitation of liability

To the fullest extent permitted by law, GEN1 Digital will not be liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, goodwill or data, arising from your use of the Service. Our total aggregate liability for any claim relating to the Service is limited to the greater of the amount you paid us in the twelve months before the claim, or £100.

Nothing in these terms limits liability that cannot lawfully be limited.

13. Indemnity

You agree to indemnify GEN1 Digital against claims, losses and reasonable costs arising from your misuse of the Service, your breach of these terms, or your infringement of a third party's rights.

14. Changes to these terms

We may update these terms as the Service evolves. Continued use after an update means you accept the revised terms. The "last updated" date at the top shows the current version.

15. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute.

16. Contact

Questions about these terms? Email info@gen1digital.co.uk.